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Sandler in Dublin | Ireland

Ever find yourself trapped in a vicious cycle, not just with your own thoughts but also in how you view the tough nuts to crack—your prospects and even your employers? It turns out, the Drama Triangle doesn’t just thrive in our heads; it’s also at play in our interactions, morphing our approach to sales into a battleground of misconceptions.

Seeing Persecutors Everywhere: Ever looked at a tough prospect or a demanding boss and thought, “They’re out to get me”? It’s easy to cast others in the role of the Persecutor when deals don’t close or targets seem out of reach. This isn’t just about being critical of ourselves; it’s about seeing external challenges as personal attacks, setting the stage for a defensive and often unproductive stance.

But here’s the twist: not every objection is a challenge to your skills, and not every tough feedback session is a doom sentence. Just like with the inner Persecutor, the goal is to shift from seeing these interactions as threats to viewing them as opportunities to assert yourself—clarifying your value proposition, refining your approach, and setting realistic expectations with a dash of ambition.

Playing the Victim: It’s tempting to fall into the Victim role, blaming the market, the product, or even the customer for our woes. “If only the market were better,” “If only our product had feature X,” or “If only customers understood the value.” This is about externalizing the problem, expecting some external force (a Rescuer) to swoop in and save the day—be it a sudden market upturn, a product update, or an easy-to-please prospect.

The truth is, learned helplessness and emotional fragility can lead us down this path, where it feels easier to wait for rescue than to take responsibility. But here’s the kicker: in sales, as in life, waiting on a hero often means waiting forever. The move? Transition to being Vulnerable in the Winner's Triangle—acknowledging the challenges but focusing on what you can control, like your approach, your mindset, and your persistence.

Expecting a Rescuer: This might be the trickiest part. Deep down, we might hope for someone or something to make it all easy—be it a mentor, a game-changing product feature, or a market shift. While support is essential, relying on it to the point of abdicating personal responsibility means giving away your power.

Instead of looking outward for salvation, embody the Caring role towards yourself and your prospects. Understand that real empowerment in sales comes from within—from your expertise, your resilience, and your capacity to navigate the complexities of human needs and market demands.

Integrating these expanded concepts, it’s clear: the Drama Triangle plays out not just in our heads but in our professional interactions. By recognizing these dynamics, we can better navigate the perils of perception and relationship in sales. This means redefining our roles—not as Persecutors, Victims, or Rescuers of others, but as Assertive, Caring, and Vulnerable players in a game where the ultimate prize is genuine connection, resilience, and, ultimately, sales success.

The journey from seeing challenges as personal affronts to viewing them as opportunities for growth and connection is transformative. It demands a deep dive into our perceptions, our responses, and our accountability. But the payoff? A sales approach that’s not just about transactions, but about meaningful interactions, sustained growth, and the kind of resilience that turns obstacles into stepping stones. Let’s embrace this broader view of the Drama Triangle, stepping confidently into our roles in the Winner's Triangle, where every interaction is a chance to demonstrate our true value—both to ourselves and to the world around us.

 

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